Pauline Cosmetics was founded by Kenyan Nelly Tuikong, a former Critical Care Nurse in the U.S. Nelly realized how hard it was to get makeup suitable for her rich African complexion and decided to take matters into her own hands to fill that gap. She thus birthed Pauline Cosmetics from that passion to give people of colour products designed and developed specifically for them, by one of them.

The undeniable moves Pauline Cosmetics has made in creating quality, affordable and now very popular makeup for the modern African have come to pay off. One of the largest international beauty trade fairs – BeautyWorld Middle East – has handpicked Pauline Cosmetics as the first African owned makeup brand to participate at the exhibition. Pauline Cosmetics will be showcasing their complexion and colour products at the inaugural Ready To Beauty feature at BeautyWorld ME that seeks to spotlight inclusive brands that cater to a more diverse and multicultural demographic in the Middle East and Africa.


They launched their liquid foundations that draws on all the beautiful colours and undertones of women from the South of Sudan to the Horn of Africa in late 2018. And they just released their high profile lipstick line collaboration with Caroline Mutoko for the power woman. Representation across all hues and capacities is clearly in the Pauline Cosmetics DNA. Who better to represent Kenya, and Africa as a whole, to champion our claims in the beauty industry on a global scale?
“I’m excited to show the world that Africa is the next frontier in the beauty world and we are here to take our seat at the table!” – Nelly Tuikong, Founder and CEO of Pauline Cosmetics. The BeautyWorld ME expo will take place from the 15th to the 17th of April in Dubai (UAE). Catch up with their experience on their Pauline Cosmetics social pages.

Write A Comment